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Not everyone can have a trademark as ubiquitous as Coke, Apple or General Electic but a professionally designed logo is a great way to create branding. Although a great logo will not launch you into profitability, a well designed, unique logo that people remember can be a powerful weapon in your advertising arsenal.

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Some companies spend a fortune to create the perfect logo that reflects their business personality and has the potential to become instantly recognizable by the public. Designing a great logo is not to be underestimated and is well worth the focused attention. Here are a few points to consider in having your logo (re)desiged.

  • Your logo must be usable in a variety of formats; business cards, letterhead, advertising, brochures, and Websites.
  • Simple is better than complex.
  • Your logo should be usable in black and white form. This is important for newspaper advertising, faxes as well as logo placement on your products.
  • Never use a font, piece of clip art or image in your logo without making it unique. The last thing a business wants is to see that umbrella clip art appear in some obscure advertisement or heaven forbid the logo of a rival umbrella company.
  • Trademark your logo after you have designed it. A good logo should last you 10 years.

Success requires a compelling, yet simple and powerful message people will hear, recognize and respect.